How it works
If you are on this page it means you are interested in a strategic partnership. I can be a bit more personal and candid in this area, because I not only invited but you were open to accept the invitation.
The first thing I want to clarify is the reason I call it a strategic partnership and not something else. The reason I call it that is because I want this to be strategic move for your business, and not just another referral network. And that it will be a partnership. I will be there achieving goals, creating events, and growing your business with you.
With that in mind I want you to know that I am very excited about my strategic partnerships. I love the opportunity of being able to help more people, add value to businesses that I work with, and increase the bottom line of your business.
3 Helps To Your Business
In short this strategic partnership is for me to bring my specialties to your business. This does 3 things for your business.
First, it increases the products you provide to your clients without you having to take new classes or continuing education, hire and manage new agents/employees etc.
Second, it allows your business to venture into other areas without taking any additional risk or investment.
Third and most importantly is it increases the opportunity for your customers and clients to increase loyalty to your business.
I can be as involved or not as involved with your business as you would like. In taking with other businesses and what they do I have hear a wide variety of options. While there are better plans than others I find that customizing a plan that we both can work toward is best. Here are a few of the ideas that I have had and been told about:
- Events (anything from small group dinners to fall festivals)
- Commission Sharing
- Business Branding
- Social Media Advertising
Example of a strategic partnership
I have an example that might help to illustrate from something that is pretty common for my industry. Take a property and casualty agent that is building his book of business. They would like to add more services because his clients are asking about health and life insurance. Rather than taking extra time to learn another insurance type and the ins and outs of it they develop a strategic partnership with me.
As the renewals come up for this agent they take the opportunity to introduce me as an additional specialist (again up to you if you would like me to be labeled under your company or my own). I am able to talk to these clients and share my knowledge about life insurance for them. As these clients purchase the policies there are 2 things that happen. First is that your agent gets extra value points, and second is that there are opportunities for commission sharing for the 2 parties.
Then the partnership moves forward they are able to do marketing and social media events and marketing together. A favorite of many is an event such as an easter egg hunt or fall festival for all clients to come and get to know the agents better, eat food and participate in fun activities with the family. (these events and marketing would be sponsored by us).
There are many different ways many different industries can work together so let us be creative and find a way to work together.
While we offer many products and services we found that the following options are best for business and personal services.
- Merchant Services
- Relationship Marketing
- Group Benefits
- Life Insurance
- Health Insurance
Where do we go from here. I know who I have invited to this page so I would expect some thoughts. Even if it is a no at this time I would be grateful for any thoughts. I will also follow up persistently until we feel comfortable about how we will work going forward.
“Business who partner together add value to their clients exponentially, increase their ability to impact the lives of others, and can greatly increase the revenue that comes to their business without unneeded risk.”